Facebook advertising is one of the most cost-effective forms of digital marketing available today. However, it’s essential to recognize that the audience we reach on Facebook isn’t actively seeking our services (unlike Google ads), making this platform more intriguing and demanding of professionalism and a full understanding.

Why is it so crucial to advertise on Facebook? According to statistics from the Bureau of Statistics, there were about 6 million users registered on Facebook as of 2019. Each of these users accesses the app an average of 8 times a day. Facebook encompasses all your friends and potential customers, meaning your chances of relevant exposure are always high. Proper maintenance of your Facebook page will generate buzz and interest around you, regardless of whether you sell aluminum pergolas or Nike wholesale shoes.

So, who should advertise on Facebook, anyway? This is a question that business owners and executives in various companies often ask. Well, there are numerous fields and occupations, and it’s challenging to compile an accurate list, but try to think for yourselves: Is it worthwhile for businesses like a locksmith, a plumber, or a company that provides rental equipment to advertise on Facebook? The answer is obviously not, sadly. Even though prices in these fields on Google AdWords are subject to fluctuations, it still won’t be worthwhile for us to advertise such fields on Facebook. That would be a waste of money because there’s no chance that someone who isn’t currently locked out of their house will be interested in a locksmith’s ad as they scroll through their feed.

On the other hand, neighborhood pizzerias, clothing stores, electronics and gadgets shops, or bridal gown designers will definitely yield amazing results with the right use of this advertising platform. Most of the time, and if your advertiser knows their job, you’ll be able to generate excellent leads at a fraction of the cost, sometimes even less than what you’d pay on Google.

What unique advantages does Facebook offer?

• Audience segmentation based on: interests, demographics, profession, gender, family status, and various behaviors.
• Local targeting: Allows advertisers to target people within a certain radius, specific cities, or even specific countries.
• Conversion optimization: Through code planted on our website or landing page, called the Facebook Pixel, we can optimize campaigns for any type of conversion.

The Power of Remarketing Another essential option (and crucial) is using Facebook’s remarketing campaign to advertise to people who have visited our website. What happens is that potential visitors browse our site and, due to various distractions and reasons, sometimes leave the site without taking any conversion actions (phone calls/leaving details), thus failing to achieve our goal. In this situation, we’ll use Facebook’s remarketing campaign to retarget people who visited our site and break into their feed with an attractive offer while they’re browsing.

** It’s essential to mention that remarketing campaigns won’t work if there isn’t significant traffic to the site through organic locations or paid campaigns in Google.

In summary: Advertising on Facebook is an excellent and inexpensive marketing channel for businesses of all sizes. However, as mentioned earlier, you need to seek the customer, which requires a deep understanding of this advertising system.